Essence Rock Out! Trend Edition - Preview

essence loves music! Things are going to get musical in October and November 2014

with new trend edition “rock out!” - essence is once again an official sponsor of the

MTV European Music Awards. Glasgow is ready to welcome the who’s who of the 

international music scene on the 9th of November 2014 and fans can look forward to a 

breathtaking show. This trend edition offers cool beauty pieces and an exciting color 

scheme consisting of silver, mint, pink, purple and black. Highlights include the vinyl 

shine lipgloss, which comes in two trendy colors with a high-shine finish. And your nails 

are sure to shine as bright as the stars on stage: four nail polishes, a top coat as well as 

nail and body tattoos are here to create a pure party feeling with their glow-in-the-dark 

effect. And with the shoe accessory in a retro-cassette design, your shoes are spreading

the rock’n’roll vibe, too! It’s showtime… with essence! 

essence rock out! – cream eyeshadow

Eyes on me… in stylish silver, hip mint and light purple! The three ultra 
cool cream eyeshadows offer great coverage, create trendy color effects 
for your eyes and are easy to apply with your fingers. Available in 01 
best rock, 02 best look and 03 best female. 

essence rock out! – liquid eyeliner

Music united! The two liquid eyeliners in purple and sparkling silver set 
gorgeous accents on your eyes. The slim brush guarantees a particularly 
accurate eyeliner style. And it rocks as a mascara topper, too! Available 
in 01 best pop and 02 best rock. 

essence rock out! – vinyl shine lipgloss

As glossy as vinyl! This lipgloss with a trendy high shine finish is the 
ideal EMA companion. The high coverage combined with an ultra-glossy 
look is reminiscent of vinyl and is an absolute must-have. In a choice of 
rock-chic silver with glitter or an intensive bright pink. Available in
01 best pop and 02 best rock.

essence rock out! – multicolour blush

Ready to rock…! The multi-color blush consisting of light and bright pink 
as well as purple has a soft and velvety texture to give your cheeks a 
touch of color. Available in 01 global icon. 

essence rock out! – nail polish

Hands up! The four sparkling nail polishes in pink, dark purple, silver 
and black have a trendy glow in the dark effect. Absolute must-haves as 
you’re sure to stand out from the crowd with your glowing nails! 
Available in 01 best rock, 02 best hip-hop, 03 best pop and 04 best 
female. 

essence rock out! – glow in the dark top coat

Shine bright like a diamond! This top coat contains star-shaped flakes 
that glow in the dark to create extraordinary effects on your nails. 
Simply apply over your favorite nail polish and shine as bright as the 
stars on stage. Available in 01 biggest fan. 

essence rock out! – glow in the dark finger & body tattoos

Glow… on your nails and body! The new glow in the dark finger & body 
tattoos are available in various designs like stars, music notes or cool 
sayings. Simply stick them on the desired areas of your nails, face or 
body and all eyes are sure to be on you! Available in 01 glow in 
glasgow. 

essence rock out! – hair dye powder

Encore, encore! Now’s the time for colorful highlights in your hair! The 
hair dye powder creates a beautiful color gradient in pink or purple. 
Simply apply the powder on individual strands of hair or the ends to 
create a unique look. Washes out easily. Available in 01 best pop and 02 
best female. 

essence rock out! – shoe accessory

Play it loud! Get your dancing shoes on – not a problem with this shoe 
accessory in a cute retro-cassette design. Simply place the cassette on 
the front of your shoe and then thread your shoelaces thorough the 
holes on each side. Available in 01 EMAzing performer. 

essence “rock out!” will be available in stores in October and November 2014.

This trend edition will be available in Germany, Austria, Switzerland, Slovenia, Serbia, Italy, The Netherlands, South Africa, Russia, and the UK.

Thanks for reading!

~ Evinde